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My work blends conventional campaign methods (strategy, message, media, advocacy, research) with grassroots community organising and mobilisation.

Below are some examples of projects I have run or am running currently.






Guardians of the Arches

This inspiring collective of small business owners based in railway arches formed in 2018 to protect their interests during the sale of the Network Rail commercial estate. From the outset I have led on strategy, message development, media engagement, advocacy and lobbying as well as supporting their community organising efforts. We have achieved widespread media coverage and influence, and Guardians of the Arches is now an established tenants’ association actively shaping the management of a £1.6bn commercial estate. The campaign won the David and Goliath award at the Sheila McKechnie Foundation 2018 National Campaigner Awards.

Activism at a major global retailer

As part of a new purpose-driven leadership programme, I am advising the company from C-suite down on how to stake their place as global leaders in corporate activism. I run workshops for senior management as well as the company’s 3,000 store managers worldwide to instil a global commitment to grassroots-led campaigning.



End Legal Loan Sharking

I helped to co-ordinate the successful national campaign to cap the cost of credit charged by payday and doorstep lenders. I worked with  grassroots community debtor groups, national charities and campaigns, national media (including a fruitful partnership with the Mirror) and senior government ministers and politicians across Parliament to win the change which vulnerable debtors so desperately needed.



Take Back the High Street

Working with the charitable foundation Power to Change, I am running a UK-wide grassroots-led campaign to give communities more influence over the future of the high street.



Communities in Charge

I’m working with the membership body Locality, in partnership with several other charities and foundations, on a grassroots-led campaign to shape the UK government’s proposed “Shared Prosperity Fund” so that communities are put directly in charge of it.



Grassroots strategy for a transport agency



I am advising a major regional transport agency on its strategy to engage with grassroots interests around long-term infrastructure projects, including community-led engagement events and bottom-up mobilising around specific projects.




Best for Britain

I co-ordinated grassroots-led, constituency-level campaigns around the votes in Parliament on the Brexit Withdrawal Agreement.



Contact: will@willbrett.info
@williamdbrett