Home    Projects    Writing    Background    Contact

My work blends conventional campaign methods (strategy, message, media, advocacy, research) with grassroots community organising and mobilisation.

Below are some examples of my work.

We’re Right Here

Nine national organisations, eight community leaders and hundreds of others around the country have come together to campaign for a major new law to change where power lies, so that local people can shape the areas where they live. I am leading the campaign, and worked with the funding organisations from the outset to devise and develop it.

Guardians of the Arches

This inspiring collective of small business owners based in railway arches formed in 2018 to protect their interests during the sale of the Network Rail commercial estate. Guardians of the Arches is now an established tenants’ association actively shaping the management of a £1.6bn commercial estate. From the outset I have worked on strategy, message development, media engagement, advocacy and lobbying as well as supporting community organising efforts. We have achieved widespread media coverage and influence, and the campaign won the David and Goliath award at the Sheila McKechnie Foundation 2018 National Campaigner Awards.

Rebuild General Practice

General practice is in crisis, and patient safety is at risk. That’s why the BMA, the GPDF and GPs from around the country have come together with patients to Rebuild General Practice. I’m working with the brilliant BB Partners to co-ordinate the campaign. My focus is on working with GPs around the country to take part in the campaign and make the change they need for themselves.

National Food Strategy

I worked with Henry Dimbleby and his team to help land this government-commissioned review of the whole food system so it could have maximum impact. That meant co-ordinating with senior stakeholders from across the system – supermarkets, farmers, policymakers, politicians, academics and journalists – to demonstrate the breadth of support for the Strategy’s recommendations. The launch in July 2021 led news bulletins and achieved several national newspaper front pages.

Activism at a major global retailer

As part of a new purpose-driven leadership programme, I advised the company from C-suite down on how to stake their place as global leaders in corporate activism. I ran workshops for senior management as well as the company’s 3,000 store managers worldwide to instil a global commitment to grassroots-led campaigning.

End Legal Loan Sharking

I helped to co-ordinate the successful national campaign to cap the cost of credit charged by payday and doorstep lenders. I worked with  grassroots community debtor groups, national charities and campaigns, national media (including a fruitful partnership with the Mirror) and senior government ministers and politicians across Parliament to win the change which vulnerable debtors so desperately needed.

Take Back the High Street

Working with the charitable foundation Power to Change, I ran a UK-wide grassroots-led campaign to give communities more influence over the future of the high street.

More in Common

I work with the UK team of this global effort to tackle polarisation. I co-authored the landmark report Britain’s Choice and helped with media and communications around its launch.

Grassroots support for new development

I helped the developer of a new Garden Village to engage authentically with local communities. We formed networks of support for its exciting plans to build a beautiful place, including high-quality affordable housing where it is most needed.

Communities in Charge

I’m working with the membership body Locality, in partnership with several other charities and foundations, on a grassroots-led campaign to shape the UK government’s proposed “Shared Prosperity Fund” so that communities are put directly in charge of it.

Grassroots strategy for a transport agency

I am advising a major regional transport agency on its strategy to engage with grassroots interests around long-term infrastructure projects, including community-led engagement events and bottom-up mobilising around specific projects.

Contact: will@willbrett.info